See the dise Essay Example | Topics and Well Written Essays - 500 words

See the dise - Essay Example Its economy is strong and prosperous. This country is regarded as one of the finest place for the tourism. It holds almost 80% non- nationals as stated by Boleat (2012). One of the cities of U.A.E, Dubai is known as ‘city of Gold’. Boleat(2012) also reports about the economy of this country by saying â€Å"Dubai has a highly developed economy†. With increasing living standards and lifestyle people have become conscious about their lifestyles and looks. The rapid economic growth of the country has also contributed to improved diets and thereby obesity (Faust, 2012). This information from different resources suggest that population of U.A.E due to the availability of different fast foods and high scale income is directing themselves towards obesity. This fast growth in the obesity in U.A.E ‘s population has made them consious of their health. Different researches in this field have proved that people of U.A.E are becoming health – conscious and they are demanding for clothes that are specifically sports-outfits in which they can easily work out. This information about the need of opening sports clothing company in UAE is provided by Nasser who is form United Arab Emirates. He translated the local papers from there and provided the relevant information which was needed for the research. His information was a guide to study about the living standards, lifestyle, population, education, religion, language etc.Before analyzing the fitness adverstisements in the local megazines and the newspapers, the ethnographic research on the people of U.A.E was necessary. The conclusion drawn upon the information about the people was done with the help provided by Nasser. As U.A.E’s population consists of 80% of non – nationals; multi – cultured people live there. People are mostly Asians, mainly from Pakistan, India and Bangladesh. The languages spoken in this country are mixed Asian languages by the people. Apart from those languages English also